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Pally vs Town
A configurable AI coworker built for founders and teams, or one personal assistant for your work and the rest of your life.
Checked October 11, 2026 · Town is a live work-assistant platform built around personalized Townies, routines, and individual or team plans. Recent additions include a texting number, a browser that books and buys with your approval, group texts, and a Mac app that reads your iMessages. See their site for the latest.
So, Town or Pally?
The case for Town
Pick Town if your team wants a shared AI coworker: shared workspaces, pooled credits, org controls, a visible wiki, and a Townie in the company Slack. When a whole team runs on Town it compounds, and the permanent free plan makes trying it painless.
The case for Pally
Pick Pally if you want one assistant for your own life, work included: family, friends, errands, and the inbox. Pally manages your WhatsApp, LinkedIn, and X messages, calls businesses and waits on hold, picks up calls on a number you give out, and books flights and travel. Daily briefs and custom routines, which Town puts on paid plans, are free with Pally.
| Feature | TownFree | PallyFree |
|---|---|---|
| Inbox management | ||
| Email and calendar | Yes | Yes |
| Slack | Yes | Yes |
| WhatsAppTown: Cannot read your WhatsApp conversations | NoCannot read your WhatsApp conversations | Yes |
| iMessagePally: Only via the Mac app | Yes | PartialOnly via the Mac app |
| LinkedIn DMsTown: LinkedIn tools cover profiles, posts, comments onlyPally: Only via the Mac app | NoLinkedIn tools cover profiles, posts, comments only | PartialOnly via the Mac app |
| X DMsTown: X link is read-only and excludes DMsPally: Only via the Mac app | NoX link is read-only and excludes DMs | PartialOnly via the Mac app |
| Capabilities | ||
| Browser use, sign-ins and deep researchPally: Signs in with your saved logins | Yes | YesSigns in with your saved logins |
| Long-term memory | Yes | Yes |
| Long-running tasks | Yes | Yes |
| Reminders and routinesTown: Custom routines on paid plansPally: One-off, recurring and location-based | YesCustom routines on paid plans | YesOne-off, recurring and location-based |
| Inbound email addressTown: Own @town.com address; cc it on threads | YesOwn @town.com address; cc it on threads | Yes |
| Personal CRM of your contactsTown: Wiki people pages; relationship reconnect routine | YesWiki people pages; relationship reconnect routine | Yes |
| Outbound callsPally: Waits on hold, gets through phone menus | No | YesWaits on hold, gets through phone menus |
| Takes calls for youPally: A number you give out. Pally picks up, handles the call and tells you what happened. | No | YesA number you give out. Pally picks up, handles the call and tells you what happened. |
| Bookings and travelPally: Restaurants, appointments, travel; fare-drop watch, check-in | Partial | YesRestaurants, appointments, travel; fare-drop watch, check-in |
| Shopping and checkoutTown: Purchases with your approvalPally: With your payment wallet | YesPurchases with your approval | YesWith your payment wallet |
| Add to your group chatsTown: Group texts; Telegram groups not supported | YesGroup texts; Telegram groups not supported | Yes |
| Creates apps and websites | No | Yes |
| Generates images, video and musicTown: Images only | PartialImages only | Yes |
| Team and admin controlsTown: Team plans | YesTeam plans | No |
| Integrations | ||
| Gmail and Google servicesTown: Gmail, Calendar, Drive, Docs, Sheets | YesGmail, Calendar, Drive, Docs, Sheets | Yes |
| Outlook and Microsoft 365Town: Outlook and Microsoft 365 | YesOutlook and Microsoft 365 | Yes |
| Apple Mail, Calendar and ContactsTown: Calendar and Contacts only | PartialCalendar and Contacts only | Yes |
| Apple PhotosTown: Not in the integration list | NoNot in the integration list | Yes |
| Notion, Linear, GitHub, JiraTown: Notion, Linear, GitHub, Jira, Todoist | YesNotion, Linear, GitHub, Jira, Todoist | Yes |
| Granola and other meeting notes | Yes | Yes |
| LinkedIn and XTown: X is read-only | YesX is read-only | Yes |
| Bank accountTown: Business accounts via Brex; no personal bank link | PartialBusiness accounts via Brex; no personal bank link | Yes |
| PartifulTown: Not in the integration list | NoNot in the integration list | Yes |
| School portalsTown: Not in the integration listPally: Google Classroom, Canvas, Moodle, Brightspace, Blackboard | NoNot in the integration list | YesGoogle Classroom, Canvas, Moodle, Brightspace, Blackboard |
| Any MCP or APITown: Custom MCP servers | YesCustom MCP servers | Yes |
| Ways to message it | ||
| iMessage | Yes | Yes |
| WhatsAppTown: Replies to your messages; no proactive briefings there | YesReplies to your messages; no proactive briefings there | No |
| RCS | Yes | Yes |
| Telegram | Yes | Yes |
| ChatGPT, Claude and other AI toolsTown: Not in the channel list | NoNot in the channel list | Yes |
| Phone callTown: Not in the channel list | NoNot in the channel list | Yes |
| Slack | Yes | No |
Yes | Yes | |
| Native mobile appTown: iOS and Mac apps | YesiOS and Mac apps | No |
| Privacy and security | ||
| Encrypted in transit and at rest | Yes | Yes |
| Doesn't train on your conversations and tool outputsTown: Opt out. Toggle in account settingsPally: Trains by default; turn it off in settings | PartialOpt out. Toggle in account settings | PartialTrains by default; turn it off in settings |
| Doesn't train on your connected dataTown: Opt out. Google data never used; others follow opt-out togglePally: Your email, calendar and other connected accounts | PartialOpt out. Google data never used; others follow opt-out toggle | YesYour email, calendar and other connected accounts |
| Never sells your dataTown: Ad cookies may be CCPA sale or sharing | NoAd cookies may be CCPA sale or sharing | Yes |
| No paid placement in recommendations | No | Yes |
| View, edit and delete your dataTown: Edit wiki; delete account and data | YesEdit wiki; delete account and data | Yes |
| Price | ||
| PlansTown: Free · $15/mo Starter (Free: 30 messages/mo. Pro $49/mo yearly)Pally: Free | Free · $15/mo StarterFree: 30 messages/mo. Pro $49/mo yearly | Free |
Features neither one offers are left out. See every assistant on one grid.
Where Town shines.
Routines with real specificity
Auto-inbox, meeting briefings, research dossiers, competitive intelligence, newsletter digests, relationship reconnects. Town's automation catalog is specific, and each routine is something a real chief of staff would do.
Memory you can open and edit
Your Townie keeps an explicit wiki of clients, projects, deadlines, people, and your writing style. If you want to inspect what your assistant believes and correct it directly, that visible memory is a good interface.
Built for teams
Shared workspaces, pooled credits, org controls, and 50+ integrations across CRMs, project management, files, and analytics. A Townie sits in the company Slack, and Town scales from one power user to a department.
Everywhere you type, free to start
Text your Townie over iMessage, RCS, WhatsApp, or Telegram, message it in Slack, email it, or open its iOS and Mac apps. The free plan is permanent, and new users get seven days of Pro.
What each one costs.
Town
Free · $15/mo Starter
Town has a permanent free plan with 30 chat messages a month, all integrations, and a weekly briefing. Daily briefings, automatic inbox handling, and custom routines require a paid plan. Starter is $15 a month; Pro is $49, Power $99, and Power Plus $199 per user per month billed annually. New signups get a seven-day Pro trial.
Pally
Free
Pally is free, with almost unlimited usage limits. No waitlist or invitation. Cloud Mac is a paid add-on. Every connection, every automation, calls, and its own number and email.
Switching from Town.
Pally's setup is texting a number, and connecting accounts is tapping a link it sends you. No account to create first.
Connect your email and calendar first
Gmail, Outlook, or iCloud Mail, and your calendars. Pally flags what needs you, summarizes the rest, and checks availability, books and moves events.
Then add the rest
Slack, Notion, Linear, GitHub, Drive, your own WhatsApp, your bank, and your own MCP servers. Save logins to its password vault and Pally runs web errands in a browser with them. Add it to group chats, with per-capability grants controlling what it shares from your accounts.
What carries over
Your accounts: Pally works from the email, calendars, and apps you already use. It remembers the people in your life and what matters to them, and you can browse and edit that memory in its web dashboard.
Pally vs Town FAQ.
What is a Townie?
A Townie is Town's AI assistant. It gets its own @town.com email address, learns how you work, and runs to-do lists, routines, and integrations on your behalf, with a wiki that tracks what it knows. Town is aimed squarely at founders, salespeople, recruiters, and teams.
Where can I reach a Townie?
By text over iMessage or RCS, on WhatsApp or Telegram, in Slack, by email, in web chat, or in its iOS and Mac apps. You reach Pally over iMessage, RCS, or Telegram, by email, by calling its number, or from ChatGPT, Claude, and other AI tools.
Does Town work through WhatsApp?
Partly. You can message your Townie on WhatsApp, though it sends no proactive briefings there, and Town says it can't read your own WhatsApp conversations. Pally works the other way round: it manages your WhatsApp as a connected inbox, catching you up on what you missed and replying when you say so.
Can Town make phone calls?
Town doesn't say it can, and calls aren't among its channels. Pally calls businesses for you, waits on hold, and gets through phone menus. Give out its number and Pally picks up, handles the call, and tells you what happened.
Is Town free?
Town has a permanent free plan with 30 chat messages a month and all integrations, plus a seven-day Pro trial for new signups. Daily briefings, automatic inbox handling, and custom routines need a paid plan, from $15 a month. Pally is free.
Which is better, Pally or Town?
Town fits teams that want shared workspaces, a wiki, and admin controls; its free plan allows 30 chat messages a month, while Starter is $15 a month. Pally is free and fits one person's inboxes, calls, and errands.
So how does Pally make money?
Pally plans to earn a fee from merchants when you buy through it. Merchants can never pay to change what Pally recommends to you. Cloud Mac, an optional add-on, is paid.