Everyone needs a little help.

The friend who never forgets a birthday. The parent who always knows the plan. The person who somehow got the table. Look closely and there’s usually someone behind them: remembering, booking, chasing, calling.

For most of history, that kind of help was for the few. Everyone else got a to‑do list.

We think everyone should have it.

Pally is the personal assistant you text. No app, no dashboard, no setup. You tell it what you need the way you’d tell a friend, and it goes and does it.

It lives where your life happens.

Plans start in conversations. “We should do Lisbon in May.” “Mom’s 60th is coming up.” Pally connects to your messages, email and calendar, so it catches those moments and turns them into flights booked, a table for eight and a family that knows the plan.

Its memory is built around people, not files: who you talk to, what you last discussed and what you promised them. Maya’s vegetarian. Sam got into YC. You said you’d send Marc the deck.

It finishes the job.

Most software points you somewhere and leaves the rest to you. Pally books, buys, calls and chases, and follows up until it’s done. You take the credit.

It works for you, and only you.

Trust is earned one task at a time. Pally asks before it spends or sends anything you haven’t asked for, and it never sells your data. Pally plans to earn its money from the businesses it sends you to, and they can never pay to change what it recommends.

That’s also why it’s free. Help shouldn’t depend on who can afford it.

Not just for Silicon Valley.

It’s for the nurse on a double shift, the parent running the family calendar, the founder with three inboxes and the friend who always ends up planning the trip. Anyone with a phone and more to do than time allows.

Your own personal assistant. Just text Pally.