vs
Pally vs Tomo
A coach with personality that keeps you on your goals, or an assistant that gets your errands done. Both live in your texts.
Checked October 11, 2026 · Tomo came out of stealth in June 2026 with a $5M seed led by Bain Capital Ventures. It is live in iMessage and an iOS app. See their site for the latest.
So, Tomo or Pally?
The case for Tomo
Pick Tomo if what you want is a coach: someone in your texts who knows your goals, checks in without being asked, and makes self-improvement feel like a group chat with a friend who believes in you. It's the best-executed version of that idea, and the traction is deserved.
The case for Pally
Pick Pally if you want an assistant: the same texts-you-first approach, pointed at your inboxes, calendar, bookings, checkout and the calls it makes and takes for you. Pally is free; Tomo's base plan starts at $19.99 a month. Accountability, Tomo. Getting it done for you, Pally.
| Feature | Tomo$19.99/mo | PallyFree |
|---|---|---|
| Inbox management | ||
| Email and calendar | Yes | Yes |
| Slack | No | Yes |
No | Yes | |
| iMessagePally: Only via the Mac app | No | PartialOnly via the Mac app |
| LinkedIn DMsPally: Only via the Mac app | No | PartialOnly via the Mac app |
| X DMsPally: Only via the Mac app | No | PartialOnly via the Mac app |
| Capabilities | ||
| Browser use, sign-ins and deep researchPally: Signs in with your saved logins | Yes | YesSigns in with your saved logins |
| Long-term memory | Yes | Yes |
| Long-running tasks | Yes | Yes |
| Reminders and routinesPally: One-off, recurring and location-based | Yes | YesOne-off, recurring and location-based |
| Inbound email address | No | Yes |
| Personal CRM of your contacts | No | Yes |
| Outbound callsPally: Waits on hold, gets through phone menus | No | YesWaits on hold, gets through phone menus |
| Takes calls for youPally: A number you give out. Pally picks up, handles the call and tells you what happened. | No | YesA number you give out. Pally picks up, handles the call and tells you what happened. |
| Bookings and travelPally: Restaurants, appointments, travel; fare-drop watch, check-in | No | YesRestaurants, appointments, travel; fare-drop watch, check-in |
| Shopping and checkoutPally: With your payment wallet | No | YesWith your payment wallet |
| Add to your group chatsTomo: iMessage groups; Tomo can start one | YesiMessage groups; Tomo can start one | Yes |
| Creates apps and websitesTomo: Custom tracker apps inside the Tomo app | PartialCustom tracker apps inside the Tomo app | Yes |
| Generates images, video and musicTomo: Edits photos | PartialEdits photos | Yes |
| Integrations | ||
| Gmail and Google servicesTomo: Gmail, Drive, Calendar | YesGmail, Drive, Calendar | Yes |
| Outlook and Microsoft 365 | No | Yes |
| Apple Mail, Calendar and Contacts | No | Yes |
| Apple Photos | No | Yes |
| Notion, Linear, GitHub, JiraTomo: Notion and Airtable | PartialNotion and Airtable | Yes |
| Granola and other meeting notes | No | Yes |
| LinkedIn and X | No | Yes |
| Bank accountTomo: Budgets and savings goals | PartialBudgets and savings goals | Yes |
| Partiful | No | Yes |
| School portalsTomo: Canvas deadlines onlyPally: Google Classroom, Canvas, Moodle, Brightspace, Blackboard | PartialCanvas deadlines only | YesGoogle Classroom, Canvas, Moodle, Brightspace, Blackboard |
| Any MCP or API | No | Yes |
| Ways to message it | ||
| iMessage | Yes | Yes |
| RCS | No | Yes |
| Telegram | No | Yes |
| ChatGPT, Claude and other AI tools | No | Yes |
| Phone call | No | Yes |
No | Yes | |
| Native mobile appTomo: iOS companion app | YesiOS companion app | No |
| Privacy and security | ||
| Encrypted in transit and at rest | No | Yes |
| Doesn't train on your conversations and tool outputsPally: Trains by default; turn it off in settings | No | PartialTrains by default; turn it off in settings |
| Doesn't train on your connected dataTomo: Google and Apple Health dataPally: Your email, calendar and other connected accounts | YesGoogle and Apple Health data | YesYour email, calendar and other connected accounts |
| Never sells your dataTomo: CCPA sharing with Meta, TikTok, Snap for ads | NoCCPA sharing with Meta, TikTok, Snap for ads | Yes |
| No paid placement in recommendations | No | Yes |
| View, edit and delete your dataTomo: Clear chat data in dashboard; deletion form | YesClear chat data in dashboard; deletion form | Yes |
| Price | ||
| PlansTomo: $19.99/mo (Base plan; price may vary by user)Pally: Free | $19.99/moBase plan; price may vary by user | Free |
Features neither one offers are left out. See every assistant on one grid.
Where Tomo shines.
It texts you first, about you
Tomo's proactive check-ins are built for follow-through: the workout you said you'd do, the streak you're protecting, the budget you set. Accountability is the product, not a feature, and it works in group chats too, where Tomo can start the group itself.
A champion's energy
Tomo calls itself an AI champion helping people bet on themselves, and the personality matches: warm, fun to text, in your corner. If what you want from an AI is someone rooting for you, Tomo was designed for exactly that.
Trackers you can see
Text Tomo a goal and it builds a tracker in its iOS app: workouts, habits, budgets, meal logs, savings goals. It can read Apple Health, and students can pull in their Canvas deadlines.
Real momentum
Press coverage of its June 2026 seed round, $5 million led by Bain Capital Ventures, reported 10,000 paying subscribers in three and a half months with no marketing, and its site cites 500,000+ people. People clearly love it.
What each one costs.
Tomo
$19.99/mo
Tomo has no pricing page. Its about page says the base plan starts at $19.99 a month, that pricing may vary by user, and that other plans offer larger messaging limits. It lists no free plan.
Pally
Free
Pally is free, with almost unlimited usage limits. No waitlist or invitation. Cloud Mac is a paid add-on. Every connection, every automation, calls, and its own number and email.
Switching from Tomo.
Pally's setup is texting a number, and connecting accounts is tapping a link it sends you. No account to create first.
Connect your email and calendar first
Gmail, Outlook, or iCloud Mail, and your calendars. Pally flags what needs you, summarizes the rest, and checks availability, books and moves events.
Then add the rest
Slack, Notion, Linear, GitHub, Drive, your own WhatsApp, your bank, and your own MCP servers. Save logins to its password vault and Pally runs web errands in a browser with them. Add it to group chats, with per-capability grants controlling what it shares from your accounts.
What carries over
Your accounts: Pally works from the email, calendars, and apps you already use. It remembers the people in your life and what matters to them, and you can browse and edit that memory in its web dashboard.
Pally vs Tomo FAQ.
What is Tomo?
Tomo is a personal AI by Mapo Labs that lives in your texts. You message it goals and it builds workout trackers, habit streaks, budgets, meal logs and savings goals, then checks in to keep you on them. It works in iMessage or its iOS app, joins group chats, and connects your calendar, Gmail, Google Drive and Notion.
How much does Tomo cost?
Tomo's about page says the base plan starts at $19.99 a month and that pricing may vary by user. It lists no free plan. Pally is free, with almost unlimited usage limits.
Can Tomo make calls or book things for me?
Tomo doesn't say it can. Pally calls businesses, waits on hold and gets through phone menus, books restaurants and travel, and checks out with your payment wallet. It also picks up calls on a number you give out and tells you what happened.
Do Tomo and Pally both work without an app?
Yes. Both live in your texts and message you first. Tomo works in iMessage, with an optional iOS app as a home for your trackers. Pally has no app: you message it in iMessage, over RCS on Android, in Telegram or by email, with a web dashboard for connections and memory.
Which is better, Pally or Tomo?
Tomo fits habit coaching and accountability in your texts; its base plan starts at $19.99 a month and it lists no free plan. Pally is free and fits inbox management, bookings, and phone calls.
So how does Pally make money?
Pally plans to earn a fee from merchants when you buy through it. Merchants can never pay to change what Pally recommends to you. Cloud Mac, an optional add-on, is paid.